Università Telematica Pegaso

Μεταπτυχιακές Σπουδές Επικοινωνίας και ΜΜΕ

Activities

The delivery of the Master's contents is carried out through the e-learning platform, accessible 24/7. Such e-learning pattern foresees a training path, provided with assistance and access to teaching materials especially developed, accessible online, and to a range of interactive educational activities. Lecturers will also interact with the students and assist in any academic matters.

Contents

• Media, Culture, and Society
• Strategic Brand Management
• International Journalism
• Digital Communication and Social Media
• Media Planning and Advertising Management
• Visual Communication
• Research Methods
• Final Dissertation

Didactic Requirements

Students are expected to:

• Study the didactic material specifically arranged;
• Participate in online activities;
• Successfully pass the evaluation tests delivered on the Pegaso Online Platform;
• Successfully meet the required learning outcomes of each module as stated in the course outline in order to pass the assignments;
• Αναθεωρήστε τις εργασίες σύμφωνα με τα σχόλια των διδασκόντων σε περίπτωση αποτυχίας επίτευξης ενός ή περισσότερων από τα μαθησιακά αποτελέσματα για κάθε ενότητα.
• Successfully pass the final dissertation in presence at any the approved exam locations.

Through this program, students will be provided with the critical and technical skills needed to navigate the ever-evolving communication and media industry effectively.

Target Audience

Media and advertising practitioners, branding and marketing communications managers/executives, creative designers, communication and media studies lecturers, media producers, social media specialists, arts and social sciences undergraduates.