2 Στην Πανεπιστημιούπολη Διαφήμιση και Δημιουργική Στρατηγική MSc (Μεταπτυχιακό Δίπλωμα Ειδίκευσης Επιστημών) Degree Programs in Δανία

This unique program prepares you for the changing role of marketing and communication in a fast-paced globalized cultural economy. It teaches you to understand the relationships between marketing and culture as a foundation for adjusting to cultural differences and responding to contemporary challenges and trends in consumer societies around the globe.

This Master profile focuses on marketing communication processes from the corporate to the brand level using advanced socio-cultural theoretical perspectives on consumer markets. Students will acquire the competence to analyze the fundamental social and cultural principles and logics that underlie contemporary branding and communication challenges, using state-of-the-art marketing thought and advanced ethnographic methods.